Fatima Alimohamed is the CEO of African Brand Warrior is an African and Kenyan. At the Association of Ghana Industries, she sits in as the Vice Chair of the Agriculture Sector. She is an advocator for Africa and African brands with a solid background across African markets that leads her to change from boots to heels. Fatima is a thought leader in Strategy, Brand Development, Consumer Relationships and insights, NPD, Marketing and Communication. She earlier was GM and thereafter GM Commercial for Wilmar Africa in both the Palm and Shea Industry in West Africa and has been representing the industries in various positions and boards.
Fatima is known for recreating, rebranding and taking the Frytol brand that was bought over from Unilever by Wilmar to become Ghana’s Number 1 brand. She singlehandedly repositioned the brand and made it the pride of Ghana leading it to win local and international acclaim.
She has been the Chair of the Marketing Society of Kenya, Founder Marketing Society of Tanzania and Uganda, The Vice President CIM- Kenya plus a Member of various Marketing and Advertising Boards. She was with Bidco Oil Refineries and Bidco Uganda overseeing Marketing and Sales of leading brands in East Africa and was Regional Director for very powerful brands of MNC’s whist at Ayton Young & Rubicam. Fatima was honoured with the TOP 50 CMO’s Global award and the TOP 100 Most Talented Marketers Global Award. Fatima was recently honoured with the Mother of Ghana award for a social brand cause and was also stooled as the Queen Mother (Nkosohemaa) in Memia, Western Ghana for her role in social development in the area of women and children. She also drives the agenda for building Ghana as she sits on the committee of International trade relations at the AGI. She is also an avid writer in various publications and an astute speaker.